Great news filtering through that a long term Greenpeace campaign has been successful in helping to protect the world’s rainforests. Greenpeace has been campaigning for an astounding ten years to ask A.P.P. (Asia Pulp & Paper) to stop destroying vast areas of Indonesian forest, and now they have finally set the wheels in motion to stop.
The company, which is one of the largest producers of paper in the world, has now published a new policy for rainforest conservation. This should hopefully see the end of the destruction of this vital habitat. Not only the endangered Sumatran tigers that live there, but also the many forest communities who call this place home.
Greenpeace put pressure on the people that use A.P.P. for their packaging, showing that being associated with a company that destroys rainforests is not good for business. Mattel, National Geographic and Xerox all seemed to agree with the Greenpeace stance and dropped their contracts with Asia Pulp & Paper, with KFC looking to do the same.
This fall from grace saw A.P.P. sit down to negotiate with Greenpeace in Jakarta, and have finally agreed to end their destruction of the rainforests for profit. This agreement has only been put down on paper, so let’s hope these permanent changes are fulfilled. Just goes to show you how perseverance really can pay off. If it wasn’t for Greenpeace’s work over the last decade, this agreement would never have seen the light of day.