Save the Children is aware that making a donation is not as exciting as online shopping. So, the UK based children’s charity has decided to take a leaf out of Amazon’s playbook and is making use of the online shopping behemoth’s Dash button concept which will make its quick and simple to make a donation because all you need to do is push a button.
Making use of technology
Save the Children has teamed up with marketing incubator Iris Nursery and together they are developing their own button which is very similar to the Domino’s pizza “easy order” button. However instead of summoning a pizza to fill your hungry stomach, pushing the “Give” button will automatically send a donation to the charity.
Young people not engaged enough
Save the Children has said that collecting direct donations online through its website simply did not engage youngsters who tend to have very short attention spans. According to Save the Children’s Sarah Fitzgerald O’Connor, young people want to feel as if they are actively contributing in real time as a response to world events as they take place.
Sending the app to potential donors
Apparently, the button will be mailed to potential donors who will then set it up online with their payment information including the amount to donate with each push of the button. If you are worried about accidental donations, never fear, you will be able to cancel them plus you can establish limits on how much you give.
Effortless technology
David Caygill, managing director of Iris Nursery says the best technology feel effortless as if it were magic. Mr Caygill reckons that the Give buttons could be a serious contender for being one of these great applications because it takes away friction and more importantly it is likely that it will generate more donations.
