It’s not surprising given the events that have occurred over the last few months that charities are being hit. Nearly 25 per cent of the British public have stopped making donations with the major reason being a lack of trust. Other reasons included the fact that some people could simply no longer afford to donate whilst many worried that their donations failed to make a difference.
Charity donations have taken a hit
The survey of 2000 people was conduction by ethical mobile network ‘The People’s Operator’ (TPO) and according to its results that average British adult will donate £72.95 to charities. It appears that Southampton is the most charitable city in the UK with the average donation there £108.50 a year whilst residents of Sheffield were the most miserly only donating an average of £35.07 a year. Over nine out of ten UK residents have made a charitable donation at some point in their lives with 27 per cent going even further and actually engaging in fundraising activities.
The UK is a generous country
TPO CEO Sam Tilloston says the UK is a very generous country having donated over £9.7 billion each year to charities. Unfortunately, the events that have occurred of late have made a major dent in the amount of money charities have been able to collect. The survey results show that half of all UK adults believe they should be giving more to charity which is something TPO makes possible by allowing its customers to donate 10 per cent of their bills to fund good causes.
Cancer tops the list for charitable donations
The most popular charities to donate to dealt with organisations that were helping fund research and education into adult illnesses such as cancer which was in fact top of the list. This could be partly down to the fact that these charities have received support from the Duke and Duchess of Cambridge as well as Prince Harry. Millennials tend to be more likely to support mental health charities. Charities that raise money for children’s illness, hospitals and hospices as well as organisations which fight to prevent child abuse also receive a lot of support.
Sign up to TPO
Another interesting statistic is that less than 10 per cent of UK adults would be more likely to donate to a charity if it was fronted by a celebrity. So far TPO has managed to raise more than £400,000 for charities. If you are someone who is socially conscious you can sign up to the network for a plan that costs just £7.99 a month which included a 4G SIM card plan plus 1GB of data, 500 minutes and unlimited texts. You can also donate ten per cent of your monthly bull to a charity of your choice.
